October 2012

Cravendale Epic Straws

This site was vastly different to anything I had made before while working at Outside Line. The size of the assets, the traffic generated and the experience we tried to deliver was a massive challenge. I was excited from day one!

The site was very image heavy and the designer's intention was to deliver a skeuomorphic experience following the brand's guidelines for the promotional straw sets that Cravendale were offering in exchange for collecting codes, which were printed and sold on bottles across the UK.